Today’s post is not meant to suggest that any form of diversity is more important than any other, but rather to encourage and help marketers to think more holistically about the subject. While all are important, narrowly focusing on these mainstays of DEI can lead to overlooking other important aspects of diversity within your audience and community.Īs Jonathon Palmer and Deirdre Wafer wrote in a recent post for LinkedIn Collective, “One of the main disconnects in the way we talk about diversity today is that, well, it’s not diverse enough.” “One of the main disconnects in the way we talk about diversity today is that, well, it’s not diverse enough.” The DEI discussion too often gets simplified to identity traits like race, gender, ethnicity, sexuality, and disability. To embody the ideals of diversity, it’s important to account for its many dimensions. With growing responsibility over employer brand and corporate reputation, marketing can be instrumental in creating, sustaining, and conveying a truly inclusive culture at their organization Marketers are embracing their role as vanguards of corporate diversity, equity, and inclusion (DEI) strategy.
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